Over four years, film maker Jason Breckenridge has been visiting barista championships at the national and world level, interviewing and archiving intimate footage. He’s been behind the scenes, entering the private world of nervy anxious baristas, and caught on camera the most personal moments of conflict and triumph (mostly conflict) as he explores this “Beautiful Addiction” many of the coffee world has to competitions.
In 12×10 minute episodes, he has documented the lives of many competition baristas, judges, and coaches across 4 seasons—as with any competition with one champion, naturally, there is a lot of sadness and disappoint portrayed here. His approach to the filming has been very immersive, he has taken days of footage in putting this series together and has been editing for literally years. For us at Prufrock, this is very special because we look back to times where we learned a lot about coffee, tested our commitment to each other, and helped cultivate coffee careers.
“This Beautiful Addition” features Dale Harris, John Gordon, Maxwell Colonna-Dashwood, Craig Simon, Gwilym Davies, James Hoffmann, Heidi Beeton, Gareth Jones, and so many more inspiring people in live action and interview.
Steve Leighton of Has Bean and Tamper Tantrum fame will chair a panel-discussion-slash-live-tamper-tantrum-podcast that will look at Jason’s discoveries during filming, the place that barista competition holds in our industry, why it is that we have “This Beautiful Addiction”, and where this vivid history of a boom time for the UKBC will lead us.
Prufrock will have a bar. And popcorn. And hot dogs. You come and watch the show.
Book you free place here and Jason will contact you with a download code to check out the first couple of episodes to prime you for the discussion forum.
See you on the 16th.